Analog is the house and techno agency founded by Ian Hindmarsh -- formerly of Safehouse management -- in October 2016 with regional offices in London, Amsterdam, Buenos Aires, Punta Del Este, Mexico City, and now Madrid and Barcelona. The roster includes global booking for Nic Fanciulli, Monika Kruse, Carl Cox, Heidi, Yousef and more, as well as more than 50 South America DJs and the representation of Sasha & John Digweed when they tour together.