How can I clearly define my organization's identity? Which strategy should I use to occupy or maintain my desired positioning? How can I translate my identity into marketing and communications? Linden & Barbosa has more than 15 years of experience in the development of positioning,- communication- and brand strategies and assisting in the implementation. The agency has managed various communications strategies and activities ranging from (international) brand, product and service introductions. Linden & Barbosa has a proven track record in finding the essence of the matter and then communicating the messages and corporate story in an effective way. For that we have developed our own positioning tool named Merkpaspoort ®. At Linden & Barbosa we look ahead at trends, perform research and help shape the strategic vision and direction of organizations and their communication based on trends and external developments. The agency advises in the execution of the communication strategy. We advise in the execution of the communication strategy, content strategy, PR, media relations, crisis communication, as well as in the communication of organizational changes, company culture and CEO profiling. Our fields of expertise and references are: • food (Albron, La Place, Beemster Kaas, Clipper) • travel (Transavia, VisitPortugal, Atout France, Aruba) • health (Zilveren Kruis Achmea, Point) • business services (Post NL, Allianz Global Assistance, Elbuco, BeFrank, Kirkman Company, Meerlanden, Regus, Betaalvereniging, KPN) • entertainment (BBC Worldwide, NBC Universal, Sony PlayStation, Alda Events, 20th Century Fox, Warner Home Entertaiment, Fox Channels Madame Tussauds) • consumer products ( such as Mars Nederland, Akzo Nobel Flexa, SpinMaster, MGA, Kieskeurig.nl, Maxi-Cosi, Bebe Confort, Staatsloterij) • fashion (such as Sarenza.com, C&A, MS Mode, Van Gils, World Fashion Centre Amsterdam) • (Digital) start-ups (such as Dobbi, Werkspot.nl, Helpling.nl)