Every strong brand deserves the attention of (potential) customers, partners and employees. And in order to achieve this, the entrepreneur's attention to her or his brand is crucial. I support entrepreneurs and their teams in developing their rock-solid brand strategy. This strategy is not only the foundation of the brand story and branding. Here the organization also determines which course they take, to their clearly defined dot on the horizon. I create clarity and from there I provide the tools to strongly promote the brand.