# We’re a brand side sports marketing consultancy. Founded in 1994 with the simple premise that sport has the ability to impact lives and can therefore be leveraged as a business driver. # By tapping into the passion people have for sport, we help our clients advance their business goals and effect change. # Our depth of experience, matched with our hands-on approach, delivers measurable results to companies looking to harness that unique power of sport to make a lasting, substantial impact to our clients bottom line. # We Evaluate, Negotiate, Activate and Measure. Our goal is to be the best sports marketing consultancy, regardless of size, for corporations seeking to leverage the avidity of sport.