Brand and content marketing is about so much more than SEO-rich blog posts, engaging podcasts, and videos that go viral. It’s more than the Domain and Page Authority your site gets. It’s more than attaining a kick-ass Alexa ranking or showing up as the top result on a SERP. It’s about connection. Connection between you and the audience you serve. All that other stuff is important, and we’re committed to helping you get there. But if you don’t have the connection–that x-factor that makes your audience love and want you–then it’s all for naught. Because at the end of the day, if a customer, client, or reader “swipes right” on you and the “date” sucks, you’ve wasted everybody’s time.