Shine Marketplace (Chinese name: 闪耀市场) was found in Los Angeles in 2019 — we make that one seriously lit street: Fairfax Ave, the Mecca of hype beast streetwear, surrounded by such brands as Supreme and The Hundreds. Our mission: to shine a spotlight on Chinese streetwear designers and styles.But we never aimed to be just an apparel store. Shine Marketplace (Chinese name: 闪耀市场) is also the first Chinese hype-culture streetwear incubator in North America, discovering and promoting designers. We're also breaking streetwear-retail tradition by combining new apparel, sneakers, accessories, food, and more to redefine the hype lifestyle.