The Roller Rabbit story begins in India with a piece of discarded fabric. More than a piece of hand-blocked printed cotton, this fabric told the magical tale of the Roller Rabbit and its quest for joy leading us to what we are doing today – making clothing, accessories, and home furnishings that make us happy. The playful print, incredible attention to detail, and hand-made nature of what we saw in India many years ago led us to become the brand we are today. Our mission is to outfit vibrant lives with clothes and accessories that make us dream, lift us up, let us play, put us at ease and free us to cherish every moment with our loved ones. Today our Roller Rabbit makes everything from ready-to-wear, accessories, bedding, and, of course, our iconic sleepwear.