Rich Associates Real Estate is a boutique residential real estate brokerage with a focus on NYC's Upper East Side. RARE CEO Denice Rich has experienced success with the two largest New York firms, Prudential Douglas Elliman and The Corcoran Group. By establishing RARE, Denice is able to incorporate the positive elements of big brokerages while retaining a personal, small business feel. The result is a company with exceptional reach and web presence combined with unparalleled personal, one on one service tailored to your individual needs.