FIN PALS is conceptualized with the motive to guide people to a healthy financial life, to befriend people and more so to help them befriend their money matters. Financial Literacy is the key to financial success of each person. Increasing awareness about personal finance and available avenues helps in wealth creation. FIN PALS is dedicated to help people take an informed decision about their money matters. FIN PALS aims to provide a holistic approach towards money matters. In the maze of financial products, low awareness and misguidance, FIN PALS vows to be your unbiased friend, philosopher and guide. Instead of focusing merely on investments and returns from financial products, FIN PALS attempts to gather the pieces of jigsaw puzzle of your Life. After carefully articulating your Life Goals, the emphasis is on how to optimize financial resources to support ultimate objective of achieving Life Goals. Every individual works, earns and spends to attain his Life Goals, FIN PALS attempts to be their financial buddy in the process. Vision: FIN PALS vision is to help people achieve their Life Goals by ensuring their financial viability. Mission: FIN PALS mission is to empower people with-- --elevated levels of Financial Literacy --ability to take financial decisions --managing money/risk --achieving Life goals with financial stability --customized recommendations And in turn empower the nation with Holistic Financial Inclusion.