LIDA360 is a marketing and communications firm dedicated to promoting strong brands. LIDA360 works with businesses, non-profits and individual professionals to gain competitive advantage by marketing authentic brand qualities to targeted audiences. A brand is a promise delivered. It is your reputation and your legacy. Branding is the practice of producing trust and is at the heart of all marketing endeavors. When we market our services or organization, we do so with a promise to meet or exceed the expectations of the audience who must find us relevant. To that audience, we must articulate and live a consistent brand promise that is clear, powerful, and responsive to their needs. Effectively integrating brand qualities into marketing and promotion programs produces high-impact results, drives stakeholder loyalty and reduces marketing costs. The result of effective brand marketing and communication is an increase in market share, brand awareness, differentiation and greater staff morale.