WHAT IS WILD PURPOSE? Wild Purpose is a fitness and lifestyle apparel brand, based in Sweden. The first of its kind, bringing you a unique style to the active way of life. This is where European fashion meets fitness and creates everything from the everyday active lifestyle to today's modern trends. With your progression of living a healthy lifestyle, Wild Purpose offers a more unique and revolutionary fitness / lifestyle apparel. We exist to create the tools needed to help people unlock their full, incredible potential and make their dream reality. Together will our community of athletes, artists and pioneers stretch all across the globe. We are a family of like-minded individuals helping each other to overcome all possible obstacles. We are the unbreakable, unstoppable, the workers, the hustlers. As a Lion, as a Team Member as an Alpha.