The primary goal of the Third Eye Project is to use Entertainment Media as a platform to spread awareness about key health, social, sustainable development and environmental issues.The Third Eye connects creative communities (producers, writers, authors, directors and journalists) to experts across various fields (doctors, lawyers, public health specialists, environmentalists, etc.) and is the bridge between creative communities and the priorities of our times. The Project was born out of a collaboration between the Asian Center for Entertainment Education, India, and Hollywood, Health and Society (HH&S) at the Norman Lear Center, University of Southern California.