To measure the experience more accurately, go beyond B2B or B2C. Custom Intercept specializes in H2H research (human to human). Local across all US and Canadian markets, we provide face-to-face market research methodologies to brands, retailers, restaurants, and event producers, so they can have an organic, on-the-ground pulse of what's happening in the real world. From in-the-moment surveys and in-depth interviews to in-person observation and mystery shopping, we bridge the gap between information and authentic, unbiased INSIGHT FROM THE MOMENT OF TRUTH.