We help wealth management firms, procure, customise and support their technology. We help software companies build, configure and distribute their tools. Where we see common gaps, we build or develop solutions to close these gaps. Due to a legacy of product subsidisation and conflicted business models, the wealth management industry has underinvested in technology. We anticipate significant investment in technology to improve the scalability of wealth management firms, to address the underserved advice needs of the mass affluent and emerging HNW category. The winners in the wealth technology arms race in will be focused on improving the client experience and reducing the cost to deliver product agnostic financial advice. Finura’s existence is to bridge the gap between the development of technology and the wealth adviser/customer experience.