Crabb Radermacher (C+R for the spelling-challenged) is a nearly eight-year-old Atlanta-based marketing communications business specializing in brand and marketing strategy, advertising, sales collateral, video and digital/social communications. Because our staff of 10 has considerable experience on both sides of the communications desk — as both corporate clients and agency personnel — we’re reluctant to lump ourselves in with typical "agencies." We’d prefer you think of us as more of an "Agency-Like Entity," which acronyms to ALE. Something else we prefer, on occasion. Our approach to marketing communications is pretty simple. We believe in making promises we can keep, then keeping them. We also believe in listening. We like it when our clients talk, and we listen. Which usually leads to something we call BRAND THERAPY: taking the mystery out of marketing and communications, so you can feel a whole lot happier about where your brand is headed. We provide both the critical thinking and the tactical doing. So you don’t have to. We engage with businesses to provide marketing and communications consulting and auditing, brand positioning/planning and creative strategy development. Then, our creative teams actually implement the recommended tactics. From full-blown campaigns to collateral systems to interactive programs. On strategy. On time. And on budget. Without the BS, arrogance and preciousness. Though we all have consumer experience, we love working with B2B and business services clients, believing that communications in these categories should be human-to-human, not just business-to-business. And we’re as comfortable working with Fortune 500 brands like AGCO, BlueCross/BlueShield, Delta and UPS as we are working with brands like McLaughlin Underground, WaltKoch, Wire-Mesh and Titan Group.