usheru is a venture capital-backed marketing and analytics company focused on connecting film and entertainment campaigns to audiences through smart, long-term and meaningful relationships. Its own team of experts helps and supports a wide range of partners within the movie distribution, promotion and exhibition industries. Above all, usheru is passionate about bringing audiences to film and about building authentic partnerships with national film bodies, distributors, studios, cinemas and producers which are able to put in value their content, maximise their reach and increase sales. usheru's services and long-term approach to movie promotion allows companies to go direct-to-consumer by collecting first-party data and to use data analytics to obtain key insights on consumer behavior.