*We encourage families to engage in imaginative and meaningful play and togetherness to support children’s development.* Yuyu is a combination between early childhood education, building games and activities, and creating stories. Through play, children can develop social and cognitive skills, mature emotionally, and gain the self-confidence required to engage in new experiences and environments. We focus on designing playtimes that encourage children to assume an active role in the play. Therefore, we do not offer a finished toy. Yuyu’s magic lies in its creative & educational wooden building blocks that are sustainable and made to last. Together with kids you can come up with funny combinations – try creating a lion, an alien, or a castle for example. Our minimalistic design leaves space for the child to explore, experiment, interpret the geometric forms and even reinterpret the different shapes. What if mixing and combining the same pieces leads you to different results? Let your imagination run wild and tell us what kind of combinations you will come up with?