The family...the company The Urbani family has been a prestigious and respected name in the truffle business for generations. From its inception, in 1850, under the guidance of Carlo Urbani, the Urbani reputation for excellence has been carefully and faithfully handed down from one generation to the next. As a result, the passage of so many years has served only to strengthen the Urbani name and heritage, as each newer generation blends the traditions, customs and knowledge of the previous one, and adds its own unique sense of enrichment. Thus the Urbani name maintains its esteemed reputation of pre-eminence, and continues to represent the best in truffle sourcing and processing. Today, the Urbani Group is proudly and effectively directed by Paolo and Bruno Urbani, direct descendant brothers of the Urbani founders. Each one of these highly dedicated and trusted men serves as the primary conduit through which all Italian and foreign associates make their initial contact with the Urbani Tartufi company. In addition, Paolo and Bruno Urbani represent the assurance that there will be a constant supply of truffles.