Joslin is a customer insight and strategy consulting firm specializing in healthcare. Using qualitative and quantitative research, we provide unbiased market and behavior insight to help organizations make informed decisions. Joslin Insight originated as Kaleidoscope Advertising & Design in 1994 as a full-service marketing agency tailored to the consumer market. With the advent of the tech boom, we moved our consumer methodologies to meet the needs of the growing technology sector. Renaming the firm Joslin Marketing in 2000, we found ourselves in Seattle spearheading research-based marketing in a new era of innovative ideas. Working closely with Fortune 500 companies and rapid-growth start-ups, our team of executive advisors, research analysts, and strategists worked together to help businesses enter the market, build revenue, and exit the market when ready. In 2022 we changed our name once more to Joslin Insight as our research during the pandemic evolved beyond marketing. Today, we focus on healthcare consulting, providing our clients with valuable qualitative and quantitative research tailored to their needs.