BAX-U was founded during a flight back to Los Angeles from a Bio-mechanics seminar in 2010, by Dr.Romina. Inspired by the dynamics of poor body mechanics at the seminar, Dr.Romina ferociously drew out her innovative product ideas on napkins as she touched down in LAX. Fast-forward to today, BAX-U is now a full production e-commerce brand intended to refine bodies into their optimal versions through products, corrective activewear and fashion apparel.