Generation jewelry is crafted from investment grade 24 karat gold, platinum & silver. Our prices move with the metal commodity price. Your pieces will be worth their weight in metal forever. Most people will tell you that 24 karat is too soft to cast. Our customers wear our 24 karat pieces every day, the same way people have done for centuries. Over time the 24 karat will acquire fine scratches, an even 24 karat signature finish. Wear the story of your jewelry with pride, as some of the wealthiest people on the planet do. We use recycled gold that saves 99% of the environmental impact. The purest metals possible. No alloys. No coating. Our commitment: Wealth for generations. Impact for generations.