The Next Generation Squared Watermelon Ltd has deep knowledge and insight of the Next Generation of Inheritors. It is also very closely aligned with this segment. This knowledge is backed by research, focus group sessions and personal interactions. We are a relationships driven company and have brainstormed the concept of holding an Awards event with a number of individuals. The feedback has been very motivating and we are being encouraged both by the baby boomers and Next Generation to take our concept to market. We also have an appreciation of luxury, investment and spending trends, understand the wealth management, next generation/succession planning challenges and opportunities. Vision of the Awards To be the ultimate platform between successful individuals, their businesses and the next generation of inheritors with entities and individuals most likely to connect and interact with them. Mission of the Awards To enable the providers of objects of leisure, pleasure and desire luxury passion drivers to the successful individuals and those that help these individuals not only in wealth creation but also wealth preservation, to interact, influence and create mutually beneficial relationships