MyDignity provides insurance solutions for long term care health issues. We are one of the largest long term care insurance providers in Canada. Our company was created in 2009 specifically to concentrate on offering qualified, unbiased advice regarding long term care health issues and how they relate to insurance, noting there was and continues to be, a huge void in the industry. Most people mistakenly believe they can rely on their savings and/or government aid to protect them when their health begins to fail. We recognized that there is a lack of awareness among Canadians and wanted to use our experience to offer a solution. We quickly gained the support and endorsement of the Canadian Association of Retired Persons (CARP) to educate and represent their members, who number in the hundreds of thousands. At the end of 2011, we accomplished what was considered to be a milestone in the insurance industry—selling the first ever individual simplified issue long term care policy in Canada—and met all of our goals. We continue to work diligently with insurance carriers to provide further offerings, improving on the plans we have created, and promoting education and awareness of the concerns both inside and outside of the industry.