About Us Parham Santana is the Brand Extension Agency. We help brands ignite new product categories. Win new retail distribution. Renew presence and performance. To power up the brand in-store, online, across marketing platforms. Brand Extension Facts In 31 years of extending brands, we’ve honed every aspect of successful brand extension. Our comprehensive suite of services unites the key deliverables for successful brand extension. To this work, we bring proprietary Power Tools that blueprint and build the future for established brands. We've guided more than 100 brand extensions. 18 clients are among the top 100 global licensors. The retail value of our brand extension efforts is in the multi-billions of dollars. Clients Our clients are leading brand owners and retailers in every channel of distribution, including: Food Network, Better Homes and Gardens, American Girl, Turner Classic Movies, Walmart, Target and Sesame Workshop.