When you anticipate new opportunities in changing markets or notice that your products and services are no longer performing as well as they used to, you must act. As a decision-maker, you have proven strategies at your disposal to reliably achieve your goals, but in uncharted territories, there are no paths or street signs. It requires courage and specific know-how to become one of those who dare. At t’charta, we help decision-makers to successfully enter new territory with their products and services. Our own experience as product leads and in advising companies on growth taught us how to navigate around the obstacles that you may face. We help you with: 1. Market Positioning - We define what you need to change in your product, price, place, and brand mix to win new customers 2. Business Model Development - Together with you we identify the value proposition, customer segmentation, product and services portfolios, the right sourcing partners, and distribution channels 3. Strategic Product Management - We act as product owners for you and drive the product along its complete lifecycle 4. Service Delivery Design - We determine the proper governance, functions and processes, technological tools, and people & skills required to develop a suitable target operating model 5. Pricing Optimization - We analyze the current pricing and build models to predict the impact of changes on revenues and margins. On this basis, we recommend concrete price changes 6. Go-to-Market Strategy - We identify what distribution channels and promotional activities attract consumers best. We help you orchestrate your market entry 7. Financial Management Consulting - We analyze the potential of technological advancements and show how changes to financial management can enable new business models With t'charta at your side, entering new territory is just another challenge you can confidently meet. So, reach out and let us help you master new territories.