Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate 96 sub sandwich shops throughout Wisconsin and Illinois providing guests with quality made to order deli-fresh and grilled subs using only the freshest ingredients on its signature bread that's baked daily.