COMPREHEND: “Only with a thoroughly honest interest in the product, exceptional understanding of the client and our expertise spanning more than 20 years in B2B communications can we create successful concepts.” FOCUS: “Only those who understand the product inside-out and whittle the benefits down to the essentials can operate with intelligent creativity and successful communication that stands the test of time.” DO: “Only those who know the impacts of the channels will make the right choice. Done perfectly and practically by specialists who understand their craft.” B2B. Brands. Communications.