FOUNDED IN 2014, BELLO EDU IS A CONTEMPORARY WOMENSWEAR BRAND BASED IN ACCRA, OWNED AND MANAGED BY ALIMA BELLO AS ITS CREATIVE DIRECTOR. THE BRAND OPENED ITS FIRST FLAGSHIP STORE IN NOV. 2017 IN ACCRA. IT IS REPRESENTED IN NIGERIA BY TEMPLE MUSE, LAGOS AND ALSO SOLD A CAPSULE COLLECTION THROUGH AFI'S CONCEPT STORE IN THE MALL OF AFRICA, JOHANNESBURG. THE BRAND PRODUCES TWO MAIN COLLECTIONS IN A YEAR WHICH HAS A MIX OF SPRING SUMMER, RESORT AND AUTUMN WINTER PIECES TO FIT ANY FASHION CALENDAR. WE ALSO HAVE A WHITE COLLECTION WHICH IS THE STAPLE COLLECTION OF THE BRAND AND AVAILABLE THROUGHOUT THE YEAR INDEPENDENT OF ANY OTHER SEASON OR COLLECTION.