Pärla is our eco-friendly solution to the single use plastic epidemic of toothpaste tubes. Where 1.5 billion toothpaste tubes end up in landfill or the ocean each year. Our toothpaste tabs are designed by dentists to be an ethical, eco-friendly and effective replacement for traditional toothpaste in a tube. Zero Waste Plastic Free Vegan Animal Cruelty Free Palm Oil Free SLS Free Contains Fluoride Made in the UK ‘As dentists, we believe toothpaste should first and foremost protect people’s smiles but not harm people, animals or our planet in the process. That’s what we are here for – to radically disrupt the outdated toothpaste industry’ – Dr Simon, Dr Rhona and Dr Adarsh, Pärla Founders.