Our installation is designed for a brand to create a smart intelligent popup store with an immersive interactive experience that could engage their customer and “reimagine storytelling” by applying cutting-edge media tech Extended Reality (xR) previously used in the film and entertainment industry. It consists of LED-screen enclosed space in combining Unreal Engine a real-time photorealistic real-time graphics-based software with high-performance computing and rendering hardware that enables creative and technical professionals to imagine, create and deliver spectacular real-time interaction for the brand’s marketing campaign. By using xR technology, we are also able to trace objects with cameras and renders effects in real-time, therefore simulating an immersive online-merge-offline experience that people in the space can share their experience to social media and create even more attractions. In sum, we offer an innovative way to bring the brand, people, and the context together as a wholly interactive experience that could help the brand to understand their customer's behaviour through those engaging interaction without create concerns of data privacy. 我们为空间场景提供实时重构「品牌&人&场景」的交互方式，具有智能化，乐高化，场景化，体验式，主题式，交互式，开放性，协作性和链接性的特点。目前，盒语研发中的“xR快闪魔盒”将把由LED屏幕和播控系统组成的xR最小单元率先应用在多个有标杆意义的项目中，为品牌打造一个沉浸式的和消费者对话，传递品牌文化和价值，主动参与互动或共创的智能化场景提供解决方案，从而重塑消费者认知，提高用户忠诚度，增强私域运营效率，最终帮助品牌精准理解用户，扩大影响力，实现价值转化。扩展现实(xR)是前沿的电影工业多媒体技术，它通过摄像机跟踪和实时渲染来创建一个虚实结合的沉浸式体验。在此之前，视效虽可以预览，但速度过慢且成本过高。xR的创新之处在于它建立了一个实时3D可视化的工作流程，从而让设计师更及时地做出创意决定、更清晰地沟通工作。