Africa is fast emerging as one of the most important markets for the United Arab Emirates. With Africa set for recovery in 2022, the UAE continues to recognise the immense potential in the emerging markets of the Continent. The UAE is not only one of the leading exporters of goods to several African countries, it is also among the top ten importers of goods and commodities for 10 African countries. There are a variety of reasons for the UAE’s enthusiasm for stronger economic ties with Africa. The continent’s undoubted potential as a growing market and its vast natural resources made Gulf companies to look for alternative investments. The governments of the UAE, including those of the two richest emirates, Dubai and Abu Dhabi, have backed a wide range of initiatives aimed at promoting trade with Africa. So much so that Dubai is now one of the most popular places in the world to hold African trade events. In an effort to further increase trade and investments between the GCC countries and Africa, UAE-based event company Power Africa Events Media FZ-LLC is organizing Dubai Africa Trade Fair annually in Dubai, UAE. Dubai Africa Trade Fair is an opportunity for a large number of African buyers and sellers on different industries to come into direct contact with Middle East manufacturers. 150+ VIP B2B will be conducted and 800+ meetings with exhibitors via the match making system.