Mad Dog Paint Products with revolutionary WeatherSmart ™ Adhesive technology helps paint look great for up to 20 years. Mad Dog Paint Products, a division of Merrifield Paint Company in Rocky Hill, Connecticut, are the only primers available on the market that are proven to extend the color and sheen of paint for many years. Mad Dog Primers offer a long term solution to peeling paint and are an unbeatable value over time. WeatherSmart ™ Adhesive technology: Penetrates and bonds like glue Remains flexible and breathable Permanently stops peeling and cracking on all surfaces Bites into chalky surfaces Resists mold growth Cleans up with soap and water Helps paint retain color and sheen longer than any other primers on the market Works in extreme sun, rain, heat, cold, humidity, and salt air Using Mad Dog Paint Products on an interior or exterior project will save time, money and labor for the contractor or weekend DIY warrior. And less time painting, means more time playing.