We develop social media applications and solutions for mobile. We believe that social media should be part of the basic out-of-the-box functionality in every mobile device offered by every manufacturer and mobile operator (carrier). Mobile social media is not only for the high-end users who have the newest devices and actively download the latest apps. furtiv develops solutions that increase discoverability and lower adoption barriers for mobile social media. We bring popular and operator-branded services to the mainstream users that do not know or care about installing and configuring software on their phones. Accessing and sharing social media should be as simple as making a call or sending a text message.