CrossBow Miles is a mass outreach and engagement platform tailored for cause-driven campaigns. It has a special focus on analytics, which can make a paradigm shift in how funds flow from sources to non-profits. On-ground: As a part of this campaign, CrossBow Miles founder, Srishti Bakshi, is undertaking a 3800 km journey on-foot, over 260 days, from Kanyakumari, Tamil Nadu to Srinagar, Kashmir in India to mobilize communities to make India a safer country for girls and women by empowering them with digital and financial literacy. The campaign will include workshops on women safety, digital awareness, financial independence, sanitation, hygiene and creating awareness of one right as a woman. Online: The aim is to engage people in a digital world movement – where people from across the globe can virtually connect with CrossBow Miles via a mobile app and join their steps to the movement to reach 1 billion steps. Via the app, NGOs get a direct platform to showcase their work, raise awareness and engage with people beyond their usual scope of interactions. Likewise, their corporate/charitable backers get a clear idea of the reach and impact of the cause provided by the back-end analytics feature of the app. With such deep involvement on a digital platform, CrossBow Miles as a movement will live on long after the 260 day walk is over.