When you’re part of something different, unique, meaningful…it gives you a real sense of purpose, pride and belonging. Believing in the value of belonging has shaped our Society since opening our first store locally in 1919. It’s why we put purpose before profit every day of the week. It remains at the heart of what we do, today and tomorrow. In our universe, Belonging means a number of things. Our Mission: To develop and protect long-term member value. Our Vision: To make a real difference to the communities we serve. Our Values: Co-operation: embracing the co-operative principles* in everything we do. Openness: honesty and trustworthy in what we say and how we behave. Being prepared to listen. Passion: pride in our business, determination to succeed, radiating positive energy. Empowerment: providing opportunity, encouraging contribution and involvement, believing in our people. Recognition: ensuring our colleagues are appreciated, valued and rewarded for their achievements. *self help, self responsibility, equality, equity, democracy and solidarity It is also our aim to maintain our position as the islands' leading responsible retailer.