Mission Statement The Robertson School inspires and empowers students to be transformative media innovators while continuing to be a thought leader in a changing communication environment. The School accomplishes its mission through immersive teaching, quality research and professional scholarship. The School explores and engages local and global communities in advertising, journalism, public relations and other emerging communication fields. Core Values The School values truth, ethics, creativity, innovation, entrepreneurship, collaboration and diversity. The School practices shared governance in decision-making. Approved by the faculty of the Richard T. Robertson School of Media and Culture, September 9, 2016. This statement applies to both our undergraduate and graduate programs.