ATS Global is a perfect example of what timing really means to the creation of a company. The moment that paved the way for ATS came from the collective challenge posed by COVID-19. As professionals in all industries can now attest, the pandemic reimagined the way we do business, closing some doors while opening others. In this case, it did both. Imagine a talented team making big things happen for an industry-leading brand that was suddenly forced to change course in order to remain profitable during the pandemic. Now picture that same team, having been let go, refusing to remain adrift but instead pulling together as they had always done, only this time under a new banner. Unlike other creation stories, the genesis of ATS doesn’t actually have a villain. In fact, in January 2021, ATS became a full service reseller with Conversica, which established the new brand, while strengthening the relationship with the company that, in part, inspired its creation. ATS Global has since became a platinum preferred partner with Conversica and is their #1 reseller.