We identify and partner with talented founders and high-potential start-ups in the consumer products and services sector. For us, it is paramount that the team has a clear sense of direction and passion. We cultivate long-term partnerships and help construct and achieve the company’s objectives and raise the required funding. BRAND ASSESSMENT We work alongside founders and core team members to develop their company strategies. It is our job to listen and commit to making their passion a cohesive vision. This usually is the springboard of our onboarding process; assessing the current financial, operational and management framework. We align the priorities with core competencies and dive-in to understand the brand value propositions, future objectives, structure, and culture. STUDIES & INSIGHTS During our assessments, the claims and strategies developed are founded through our studies and the expertise of our team and network. From strategy formation through to setting milestones, our team continues to support the decision-making process through conducting diligent research. BRAND ARCHITECTURE At Royce, we fully understand the difficulty of translating ideas and personality into a relatable brand. We assess all the cornerstones of the brand to build a layout that ensures the alignment between the founder’s passion and voice with the consumer’s perceptions. This ensures the foundations of a solid, streamlined and synergised brand in all elements of its business. IMPLEMENTATION As the in-house development team, we define effective and clear milestones that are directed towards the achievement of the brand’s aims. We take lead of those milestones and oversee the designated team as this allows them to focus on doing what they do best. We also make introductions between our partners and our network, ensuring that the company receives the access, advice and support it needs to drive into the next chapter.