Ostral Pty Ltd, an Australian company founded in Sydney by Philippe Soria (2006). Ostral started as an IT consulting services then specialised in the development of websites , programming of online database systems and management of cloud based solutions. In 2008, Ostral launched Businessbox and focused on website development for sole traders, consultants and small businesses with the Businessbox CRM: an online system to manage website content, clients contacts, quotes and invoices from one single dashboard. The Businessbox CRM later found commercial application in the finance industry with the development of a contact management system used by financial advisors. As of today Businessbox operates from Byron Bay and is working for a number of Australian clients across all industries : trades , medical , legal and fashion. In addition to web development, it also provides “backend” office services for e-commerce start ups such as online accounting, stock management and order fulfilment.