Freerange is a retail grocery store that brings artisanal quality affordable food and consumer products to the people. The company has a couple of simple yet important values: 1. Do the right thing for the public even though that means less short term profits for the company 2. Find the most interesting and healthier products that exist 3. Support small scale manufacturers that have great products but not enough marketing muscle 4. Present a limited but essential assortment of products and simplify grocery shopping for our customers 5. Be affordable without sacrificing quality 6. Provide our customers with the best service experience of their lives 7. Employ the smartest people, pay them top salaries, and have fun serving our customers 8. Be fair, honest and transparent unlike anyone has ever been in this space 9. Do not be fake, do not jump on trends for the sake of it, do things only if they make sense 10. Do not accept industry norms, question everything, always learn and share our knowledge with our customers In other words make a genuine positive impact on our society.