The community of Sturgis is defined by its duality. It sits on the borderlands between the Black Hills and the prairie – serving as both a mountain town and a ranch community. By all accounts, our town is a rural one with just 6,700 residents and, yet, our resources and infrastructure stretch each year to accommodate the 400,000 to 600,000 guests who attend our annual motorcycle rally. This dichotomy is replicated in our diverse population of creative intellectuals and pragmatic entrepreneurs. We find harmony in these differences, not separation. In 2013, Sturgis received the SD Governor’s Community of the Year Award recognizing leadership in economic development, as well as, the achievement, innovation, and growth resulting from collaborative community efforts. Great schools. Safe neighborhoods. Growing economy. World-class public recreational space. Stunning landscapes. This town is special. And the Chamber & Visitors Bureau is working with others in a concerted efforts to make sure we remain an ideal place to visit, work, play and live.