Specialists in Cognitive Data Science Our expertise (& passion) is consumer thinking Our Cognitive Software (The Matrix) understands each and every individual consumer's context to any product. Backed by -4 years of Research & Development -Experience of working with over 70 brands -24 academic disciplines converted into mathematics. -Modelling the algebra of decision making. -Creation of a 296 part model of consumer thinking. -Writing 300+ interactive algorithms (machine learning) to create The Matrix The Matrix understands the variables of each consumer's decision-making and uses that understanding to drive engagement, temptation, an increase in loyalty and sales. We call it Rock 'n' Roll Science :)