Every customer interaction is a process with a specific objective. It has a beginning, a middle, and an end, and it generates a specific result. Our purpose at RiverStar is to enable you manage each point in the customer interaction process whether that process is initiated by the customer or the business itself (i.e., Inbound or Outbound Customer Contacts). Our customized business process based applications allow you to realize huge performance benefits (higher first call resolution, improved customer satisfaction, and improved customer operations) by simply creating process-driven customer interactions.