Founded in 2002, L Labs is an educational software company that focuses on developing innovative language learning tools. L Labs' primary products, "MyET- My English Tutor", use advanced speech analysis technology to provide language learners an effective online learning experience. MyET is now being used by over 4,000,000 learners in Taiwan, Japan, Mainland China, Korea, Vietnam, India, Russia, Panama, and Hong Kong. MyET is also used by hundreds of universities and schools as the language-teaching platform. L Labs’ patented and award-winning technology, "Automatic Speech Analysis System" (ASAS©), can analyze students’ English, Japanese, or Chinese speech on pronunciation, pitch, timing and emphasis, and then pinpoint problems to individual sounds. After speaking, students receive not only scores, but also specific feedback on how to improve. Based on this technology, MyET also provides an Internet-game-like learning environment where students can compete against one another, earn virtual money, and make friends with language-learners from different countries. Instead of being a closed system, MyET is a platform open to unlimited content. All the teaching materials in MyET come from leading publishers and educational institutes. And thus MyET can offer lessons to satisfy a full spectrum of learning needs. L Labs also work with educational institutes to integrate the cutting-edge technology of MyET with the most effective language teaching pedagogy.