EasyPlatform (www.easyplatform.com) is a powerful web-based platform for building, managing and tracking online advertising campaigns. It gives direct advertisers and agencies maximum effectiveness and audience reach through its complex technology. The platform accomplishes optimization of the displayed ads through a precise classification of the website content and the user behavior. The architecture of the platform allows the maintenance of several advertising products, including: Display Advertising, Direct Deals Manager and Publisher Ad Server.