XnFinity, Lda. (“XNFY”) is a company with a focus in AI and innovative solutions applied to retailers. Due to its experience in AI and the retail market, XNFY and Microsoft launched a joint initiative to create the Retail Innovation Lab. The XNFY Lab is designed to assist the retail industry (e-commerce and physical stores) with an exclusive innovation ecosystem, to develop, test and grow new business ideas, ultimately enabling market players to lower their investment and risks of innovation. Start-ups and other partners such as Microsoft are working on the “retail of the future” with innovative solutions.