Ethnic flourishes off the grounds of tradition and there is nothing more traditionally ethnic as Viva N Diva. Driven by this vision to deliver Indians to their tradition, we bring together some of the best Indian designs, the finest traditional weaves and the brightest Indian colors making ourselves one of India's premier online fashion brand for women with an exclusive collection of designer ethnic wear. Yes it’s traditional but the brand means more. Ethnic Wear, Party Wear, Sarees, Salwar Kameez, Kurti’s or Lehenga choli’s each is a signature; reflecting our culture and ideals combined with best available modern technology, craftsmanship and benchmarking at every level. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive ONLINE network. The world is getting smaller; we want the whole world to dress in style, class, and experience unique designs weekly. The speed at which we translate ethnic Indian styles into high-street ethnic fashion products is the key to our ability to capture the wardrobe space of our clientele. Stay tuned to Viva n Diva for the latest updates in gorgeous ethnic wear for women.