The Human Business provides an accreditation for 'purpose-driven' businesses. Businesses dedicated to creating profits whilst also ensuring they are actively benefiting society, because people, planet and profit are completely interwoven. Whilst it’s been a longstanding idea in business that emotions should be kept out of the workplace. That whatever’s going on in your personal life, you should leave it at home so you can bring your most productive self to work. But in a year when so many lines have become blurred — when home has become work and people have become so exhausted they couldn’t possibly leave their personal experiences at the door — it’s clear that this old-fashioned idea can’t hold up much longer. Whether or not we want to accept it the world of work has changed forever and so has the meaning we place upon it. And whilst the effects of the pandemic have certainly increased the pace of change the signs that we needed a new of doing business have existed for several years. Indeed clever business owners have always understood that they achieve much better outcomes when they treat all the people they deal with respect and as humans with individual needs and feelings. Businesses of all sizes are facing numerous challenges but the common thread that links all of these challenges together are people. It is people who ultimately must face them and it’s people who will have to overcome them. Putting human into business is not easy and is certainly not a ‘tick box’ exercise but we believe it is always worth the endeavour because when inspired people come together the impossible becomes achievable. If that sounds like something you’d be interested in learning more about then we would love to talk to you.