BEL USA (d.b.a. Discountmugs.com and Branders.com) is one of the largest distributors of promotional products in the United States. It is a printer and online retailer of customized products, including mugs, drinkware, t-shirts, tote bags, pens and a variety of other printed items. BEL USA primarily sells its products online to both corporate customers and consumers through its websites Discountmugs.com and Branders.com and also operates a small wholesale business printing on behalf of other distributors.