ftmg Associates Ltd is a medical publishing company - known for its 'KNEEguru; website. The organisation is focused on its niche market of ordinary people with knee problems as they search for knowledge about managing their condition. The organisation takes a responsible professional approach, with all informational content written by clinical professionals. Contact details and qualifications of all authors is open to the reader. There are many links to peer-reviewed medical literature. A database of knee surgeons and specialist physiotherapists is maintained as a resource to patients looking for help in their local area, but online consultations are also available from some of these clinicians.